Near the end of the 20th Century, Nissan’s “Z” line wasn’t selling in the US and was costing the company large sums of money. Recalls of the models had to be made and Nissan was looking for an answer to it’s problem.
“Certainly, the low sales of the specialty sports car had sunk to unsustainable levels. A three-sedan strategy being pursued at Nissan North America at that time addressed the majority of the market's needs and made sound business sense. But the emotive edge the Nissan brand had always possessed was missing the focal point the Z provided.”
American’s were changing their trend to purchase more powerful cars; the Asian market couldn’t provide them. The creation of the 350Z brought Nissan back to life and back into the competition to compete at a global level once again, because the 350Z provided the power and luxury look the Americans were looking to purchase.
Ajay Panchal (Coventry University, ) designed the Nissan 350Z, from Nissan Design America, in his twenties, providing an innovative design that is still popular today.
The design of the Nissan 350Z to sound loud with a large exhaust system, bringing the look of power, and with a low sleek design in with the aerodynamics favor the cars ability to accelerate.
“The 350Z engine design needed to offer both good low-end torque for powerful acceleration from a standing start and excellent top-end breathing for high-speed merging and passing. Around-town drivability was important. No lumpy cams or hair-trigger turbos would do.”
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